Global Anti-Aging Market to Reach $291 Billion

wrinkle_creams_claims-1The market for “anti-aging health” and similar products will reach nearly $292 billion by 2015, according to a new report from Global Industry Analysts.

The explosion in sales is largely due to the growing population of aging baby boomers with disposable incomes. The report highlights that even an economic downturn doesn’t have a significant effect on the sale of products like anti-wrinkle cream, self tanner and other goodies. Instead, consumers seek out lower cost versions rather than splurging on that $250 cod oil caviar skin mask. Not surprisingly, products labeled “organic” or with “natural ingredients” are expected to see the largest increase in sales.

The U.S. market is the largest for anti-aging products (which are divided into two categories – products for “age related” health conditions, and products for “cosmetic anti-aging benefit”), currently topping out around $50 billion a year. Anti-aging products are also the largest growing segment for consumer sales among baby boomers, with females leading the way…

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